5 Ideas for Successfully Marketing Handmade Products


5 Ideas for Successfully Marketing Handmade Products

The biggest problem faced by novice craftsmen is their inability to sell and market their products.

For most craftsmen, their customers are limited to relatives, neighbors, and friends, because they do not know the principles of marketing or the correct ways to display and sell products.

And if you are one of those and experiencing the same problem, here are some ideas that can help you successfully sell and market your handmade products:

1. Presence on social media and handicraft stores

If you do not have a presence on social media yet, you are missing out on a lot of opportunities to sell and market your handmade products.

Therefore, it is necessary to start being present on the platforms that include your target audiences, such as Facebook, Instagram, Pinterest, and others.

You can also join to groups interested in handicrafts and display your products on them, to bring visitors to your page.

Besides, you can display your products on e-commerce stores specializing in selling handicrafts and gifts.

2. Professional product photography

A picture is worth a thousand words, and in the world of handmade and artistic products, a good picture can bring you dozens of customers, so it is essential to the success of your project that you photograph products well.

If you do not have enough budget to hire a professional photographer, there is no problem. You can search online for the basics of professional photography using a mobile camera to photograph products in appropriate lighting.

3. Use contests and giveaways

People love the idea of winning something, and free gifts are one of the most encouraging factors for customers to buy.

So try to create contests to create buzz about your product on social media, and besides that, offer free gifts to your customers when they purchase several specific products to encourage them to buy and gain their loyalty at the same time.

In addition to these ideas, you can offer discounts to your customers when they invite their friends to follow your page or purchase products.

4. Paid ads

The previous steps are indeed very important to successfully market your handmade products, but you still need to make some paid ads to reach the largest possible number of your target customers and increase the number of followers on your page and thus increasing the chances of selling.

Therefore, try every period, even with limited costs, to make one or more advertisements for your different handmade products.

To ensure the success of your ad, choose the platform on which your target customers are located most and also choose high-quality images that show the beauty of your handmade products while writing attractive content that expresses them.

5. Display products in traditional stores and fairs

In addition to relying on displaying and marketing products online, you can agree with some owners of gift and accessory stores or clothing stores to display your products in their stores in exchange for a small percentage obtained in case of sale.

You can also participate in handicraft fairs to display and sell your products.

Finally, do not ignore the opinions of customers because they have a big role in improving the quality of your handmade products, and try to ask customers after each purchase, what they think of your product and how it can become better.

Also, encourage them to write product reviews so that other people are encouraged to try your product.

In addition, try to be in line with the trend, meaning that your products are in line with different occasions or with the popular colors in the fashion world to attract more customers and achieve more sales.