It can be said that marketing is the main factor in increasing sales in all its forms, and you may have once wondered: why do your competitors sell more than you and achieve a greater spread?
Although the competitor offers the same product with the same quality, sometimes you are offered higher quality and better price; however, he may outperform you in selling, here the answer is simply: they follow the basics of digital marketing and apply its various strategies in promoting products and services.
In light of this fierce competition to achieve the highest sales in a market full of competitors, you need to learn the basics of digital marketing and how to use it to achieve your business or business goals in general. This is what we will discuss with you in the next lines.
What are digital marketing and the difference between it and e-marketing
Digital marketing concept
Digital marketing means all the efforts and activities undertaken by companies or brands, in general, to promote their various products or services via the Internet, or depending on various digital media.
It is a term that also refers to all modern marketing strategies used to reach the target customers of any brand on the Internet, mobile phones, various social media, or any digital place in which they are located.
So digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers to achieve business goals, whether they are to increase sales or other goals.
But, you may be wondering now: What is the difference between e-marketing and digital marketing? Is there a difference at all, or do the two terms refer to the same concept?
The term e-marketing refers to the marketing efforts of a product or service on the Internet using tools or channels that are connected to the Internet and rely primarily on the Internet in their work such as all social media platforms as well as various advertisements on the Internet, and others.
Here is the main difference between the two terms the concept of digital marketing is more comprehensive and general than e-marketing, but they are closely related.
Advantages of digital marketing and its importance to your business
Our talk about the complete and comprehensive basics of digital marketing has yet to begin! But, we had to initially understand the concept of digital marketing and why digital marketing is so important to the success of your business?
Here are a few quick points about the importance of digital marketing: ⬇️
Diffusion and reach
One of the most prominent advantages of digital marketing today, which makes it one of the necessary and important elements in the success of any company or organization, regardless of its type, size, or even the nature of its work, is the spread and speed of access.
But, what do we mean here by diffusion? Very simply, look around and tell me how many electronic devices can you see around you? At least two or three electronic devices, most of which are connected to the Internet.
Most of the time, you read this guide on your mobile phone or ready-made PC. Internet connectivity has changed the way we buy our needs, the way we learn about events around us, and no doubt even the way we vote.
In short: besieging electronic, digital, and internet-connected devices for consumers everywhere has made digital marketing the most important element in achieving success and reaching the goals of companies and brands.
Low cost and affordability
Digital marketing has made opportunities largely equal between companies of different sizes in marketing their products or services, placing small and medium-sized companies on an equal playing field with large companies; Because of its low costs that all companies can afford.
This is compared to the costs required to market companies using traditional, well-known methods, such as radio or television advertisements, road and newspaper, and magazine advertisements.
Accurate targeting of customers
One of the well-known fundamentals of digital marketing is the ability to target the audience that any brand wants to reach easily and very precisely.
Digital marketing, specifically different digital ads, provides the advantage of determining who can see this or that ad by choosing the characteristics of the target audience of age, age group, location, and other demographic characteristics that facilitate reaching the exact customer required.
On the other hand, different digital marketing forms, channels, and tools help you reach the largest possible number of target and potential customers for your company.
One of the most important fundamentals of digital marketing and its well-known advantages is its scalability, easily, and accuracy. In other words, by using digital marketing to promote your brand, you can easily measure the results of your marketing efforts in this way.
For example: Can you see how your customers find your website or online store? How many people visited your site? And where did they come from? Is it through organic search, Google ads, social media, or email campaigns?
And many more things that you can easily measure about your activity, marketing efforts, and achieving your goals with accurate detailed numbers.
You can easily monitor the change in your numbers over time, giving you real information about whether your marketing message is reaching the right people.
You can also get your message across faster in the virtual world - all you need is a simple click of a mouse button.
When compared to the much longer process of producing and distributing printed materials, this means companies can be more flexible with their messaging.
Twitter posts or website updates take a few minutes compared to days to develop and print a flyer.
An electronic newsletter can be written and controlled when it is sent and you can monitor who has opened it, while an advertisement can take a week to be placed in a newspaper and you never know how many people have viewed it.
The speed in delivering your promotional message to the target audience through the virtual world is one of the most important advantages of e-marketing that makes it extremely important for any company or business.
What are the types of digital marketing?
Digital marketing includes many channels that can be relied upon in marketing and promoting products or services for companies and businesses.
Some refer to digital marketing channels as types of marketing, and they are, as we can consider them channels or types. Here are the most common types of digital marketing:
- SEO Search Engine Optimization.
- Social Media Marketing.
- Content Marketing.
- Email Marketing.
These channels are not without any marketing plan whatsoever, they can work hand in hand to achieve business goals in one way or another.
Here is a detailed explanation of each of these channels, so that you know the basics of digital marketing for each of them.
1. SEO Search Engine Optimization
According to HubSpot, 81% of online shoppers first research their needs on search engines such as Google and others before making a purchase decision.
In other words, one of the most important opportunities to sell your products or services easily on the Internet depends on your store appearing in the first search results, which is one of the well-known Google digital marketing fundamentals.
That is why you urgently need to improve the search engines on your store and prepare it to appear at the forefront of competitors to snatch a large percentage of sales from them.
But what do we mean by SEO?
Simply search engine optimization is all the efforts, tasks, or activities that you do through your brand website or on your online store to improve the visibility of your website or store on search engines, such as Google, Yahoo, Bing, Yandex, and others.
📊 Related stats:
- Google's search algorithm uses more than 200 factors to rank websites in search results. (Backlinko).
- Quality content and link building are the two most important factors Google uses to rank your website for search. (Search Engine Watch).
Here is a set of the most important criteria that Google relies on on order to appear, which are among the basics of digital marketing Google that you should learn:
- The website is secure HTTPS.
- The website is mobile-compatible.
- The speed of loading the pages of your website or online store.
- Building backlinks.
- The quality of the content that your website provides.
- Web page content length.
- Quality of images used on the website.
- UX User Experience.
💡 99MakeMoneyOnline Tip:
You can easily access the keywords your customers use to search for products or services, just by relying on completely free tools, such as the google keyword planner and others that provide you with search volume on specific words, where to search, and other insights into the use of keywords.
2. Social media marketing
Also, according to HubSpot, 92% of brands, business owners, and marketers rely primarily on various social media platforms to market their products or services and see them as extremely important to achieving their business goals.
Social media marketing is one of the most important basics of digital marketing common around the world, and it is difficult to find any project, even an emerging one, that does not use social media in marketing.
💡 Here are some of the most important statistics and insights about the use of social media:
- As of the first quarter of 2020, there are 2.6 billion monthly active users on Facebook. (Statista - 2020)
- In October 2021 Instagram reached 1.3 billion monthly active users. (Hootsuite - 2021)
- 538 million monthly active users on Snapchat. (Hootsuite - 2021)
- There are 8 million active advertisers on Facebook, the vast majority of whom are small and medium-sized businesses. (Facebook Insights - 2020)
- Instagram is the social channel with the second highest ROI among marketers. (HubSpot - 2020)
- 18% of marketers currently use Facebook groups for promotion. (HubSpot - 2020)
3. Content Marketing
We come to one of the most important fundamentals of digital marketing today, which is content marketing, which is one of the most powerful and immortal e-marketing strategies - and pay close attention to this word -.
It is one of the most effective marketing channels in all marketing plans of different companies and brands, used by all marketers to help define the brand, gain customer trust and support the presence and emergence of digital brands.
Many limits the word content marketing to simply blogging for a brand's website or online store blog.
Although blogs are one of the most powerful forms of content marketing, they do not represent content marketing alone, other forms of content have an effective impact in promoting companies and marketing for brands.
Examples, video marketing, podcasting, e-book production, research, and other forms of content that help with e-marketing. 👇
Here are some of the most important stats and insights about content marketing:
- 89% of content marketers used blog posts in their content creation strategy in 2020. (Content Marketing Institute – 2020).
- 70% of marketers invest in content marketing. (HubSpot - 2020)
- Nearly 40% of marketers say that content marketing is a very important part of their overall marketing strategy. (HubSpot - 2020)
- Video has become the most widely used form of content marketing, surpassing blogs and infographics. (HubSpot - 2020)
- 87% of video marketers say that video has increased traffic to their websites. (Wyzowl - 2020).
4. Email Marketing
Email marketing is one of the channels that have proven to be unexpectedly effective marketing for different companies and businesses.
And if we are talking about the basics of digital marketing in 2022, we can never neglect to talk about this type of e-marketing. But, what is email marketing?
Email marketing is when companies use email to reach customers and promote their products or service. It is a type of direct marketing, which means that the company communicates with the consumer without the help of an intermediary.
Companies continue to send emails regularly to customers after obtaining their email addresses. These messages may be introductory to the brand and its products and may be promotional to inform the customer about new offers and services, and so on.
Email can be used to build relationships with leads, convert leads, and ensure existing customers have a great experience.
Some underestimate the importance of email marketing in marketing and achieving the goals of various businesses in reaching target customers and achieving sales or conversions.
And if you are one of those, first look at these stats and then see:
- 82% of B2B and B2C companies use email marketing as a digital marketing essential in their marketing plan.
- In 2019, there were 3.9 billion email users worldwide. (Statista - 2019)
- The number of email users around the world is set to rise to 4.48 billion users by 2024. (Statista - 2019)
- From a study of 1,000 small business owners, email marketing was ranked as the second most effective means of building brand awareness. (Campaign Monitor – 2019)
- Email marketing brings the highest return on investment for small businesses. (Campaign Monitor – 2019)
❓ Do you still have your opinion? 🤔
Online digital marketing is developing at a tremendous speed. Every day, new updates and trends appear. In the previous lines, we discussed with you the fixed basics for all beginners, which can be considered as basics to launch successful and professional marketing, but it must be emphasized the need to constantly read everything new in the market and you have to think critically. And your own independent creativity that distinguishes you from others to be able to appear in a tough and very competitive market.